我国微商模式及其转型探究.doc

我国微商模式及其转型探究.doc我国微商模式及其转型探究
本篇论文目录导航:
【题目】我国微商模式及其转型探究
【第一章】微信商业模式优化研究绪论
【第二章】微商存在的两大基石
【第三章】用立体的眼光分析微商的形态
【第四章】对微商发展关键时期的切片式观察
【第五章】解析微商的先天优势与罩门所在
【第六章】让微商模式走向两端化
【结论/参考文献】微商发展困境与趋势研究结论与参考文献
摘要

当我们谈起微商的时候,我们通常首先想到的是通过微信朋友圈进行营销和销售的人群。但是,作为移动互联时代最具代表性的商业模式之一,微商所代表的含义远远不止于此。

在快速发展的过程中,微商受到了来自公众与媒体的大量关注与质疑,但是微商在短时间内所爆发出来的创造财富的能力,还是吸引了大批用户。微商经历了巅峰与低谷,暴露了许多问题也创造了很多励志故事,同时它一直保持着发展的活力,彰显了其强大的生命力。

当前的微商模式,存在着明显的矛盾,微商必然面临转型,这也成为本文的最终落脚点,笔者希望通过对微商发展历程的复盘和对转型方向的探索,为业界发展提供一些思考。

关键词:微商;商业模式;微商转型

Abstract

When we talk about mercial, the first thought jumping into ourmind is usually the people who sells things through the WeChat Moments. However,as one of the most representative business model of the mobile era, mercial means far more than that.

As the mercial develops, it got a lot of attention and doubt fromthe public and the media, but the power of the ability to gather wealth that it gives offin a short time, still continues to attract a large number of people to get into the fieldof mercial. The mercial go through so many highsand lows, exposed many problems and also created a lot of inspirational stories, and ithas always been developing very fast, showing its great vitality.

mercial today, shows a lot of bugs, it must make sometransformations soon, and this is what I want to explain in this thesis, I hopes thatthrough the development of mercial and