外语系
纺织商务英语
Textile Business English
Module One
1. To know the basic information about China’s textile industry.2. To learn what English for Textile Business will deal with.3. To lay the basic foundation for students’ future career.
Learning Objectives
Lead-in—Group discussion
1. What’s the teaching purpose of English for Textile Business ?
2. What qualities will be developed for the students after learning Textile Business English?
3. What makes a essful businessman?
4. What would you like to do in the future?
Ten Modules of English for Textile Business
1 Introduction
2 Business Reception and Arrangement
pany
4 Banquet Activities
5 Working Together
Ten Modules of English for Textile Business
6 Marketing
7 Contract and Order
8 Packing, shipment and insurance
9 Problems
10 Annual Meetings
Comprehensive practice to English for Textile Business
1 Receiving A Delegation
2 Attending A Trading Fair
3 Making An Order
Notes to Reading
1. module n 模块
2. competency n. 能力
3. textile n. 纺织
4. Business Etiquette n 商务礼仪
5. communicative skill 沟通技能
6. banquet n. 宴会;v. 宴请
7. marketing survey 市场调研
8. promote v. 促销
9. advertise v. 等广告;为…做广告
A. Career for Life
Lead-in questions:
1. What career do you like to take after graduation?
2. Some people think that textile industry is a sunset industry?
3. What do you think of if? What prospect do you think textile industry has?
Passage Reading
Career for Life
Lili Wong, a 35-year-old woman, lives a life very similar to that of other housewives. Things change late at night, however, after she checks her inbox to keep synchronized with her American customers.
Lili owns a small textile-pany in Changzhou , Jiangsu Province, one of the major household textile bases in China. pany, Changzhou Moonlight Trading Co. Ltd. has only seven staff, but it exports hotel textiles mainly to the North America—something that has brought Lili ever closer to her lifelong pursuit.
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