亚马逊标识广告标识V03.ppt

亚马逊标识方案
2011年10月
Amazon’s Vision亚马逊愿景
Earth’s Most Customer-pany
全球最“以客户为中心”的公司
2
Start with the customer and work back wards
以提高客户体验为已任,提供全方位服务
Build a place where people can find, discover, and buy anything they want to buy on line
打造一个可以让消费者找到和买到任何想要的商品的网站
做成一页,60*90
亚马逊核心价值观 Amazon’s Core Value
客户至上 Customer Obsession
积极创新 Innovation
崇尚行动 Bias for Action
负责到底 Ownership
精英团队 High Hiring Bar
勤俭节约 Frugality
3
做成一页,60*90
1. We create, continuously improve and promote a safe working environment and safe practices for our Associates.
我们为员工创建,持续提升并不断改善安全的工作环境和安全
的操作流程。
2. We drive growth by being the fastest and highest quality merce operator in China. We confirm differentiated customer value through benchmarking.
3. We mark progress every year on extending cut-off times.
4. Fast, doubt-and defect-free deliveries is what we do, and it is an essential part of customer convenience. We believe in anecdotes
and we inspect Customer Experience metrics for Gauge R&R.
5. We do not allow defects to travel downstream and take it as an
article of faith that allowing defects to travel down the line is expensive.
6. We find and fix true root causes.
7. We improve inflation adjusted fixed, variable and transportation costs every year for a given level of service.
8. We provide a fulfillment solution for any type of seller, for any type
of good, servicing customer anywhere.
9. We develop, share, challenge and adopt best practices.
10. We develop simple, flexible, low-cost solutions to address seasonal peak growth needs for storage, throughput, labor, and IT capacity.
11. We know every year that we are better than the previous year, a tougher challenge than it sounds.
,持续提升并不断改善安全的工作环境和安全
的操作流程。
2. 我们以成为全中国速度最快服务最好的电子商务运营中心作为
成长的动力,我们会不断借鉴和学****以满足客户的各种需求。
3. 我们致力于每年在出货时效上取得进步。
4. 我们追求快速无误的配送服务,这是客户便利的基本要素。
我们相信我们能做到,也会用科学地量测系统来检验客户体验
的各项指标。
5. 我们不允许让任何错误流向下一个环节,我们坚信纵容错误
的蔓延会让我们付出高昂的代价。
6. 我们会寻找问题的根本原因并彻底解决问题。
,力求每年改善成本状况,
包括基于通胀