《电子商务英语教程》-unit9培训资料.ppt

Unit 9
Objective
8 Notes To Passage A
@ Activities On Passage A
@ Basic merce Writing
& Related Reading
Unit 9
8 Notes To Passage B
@ Activities On Passage B
: Work online 5
Unit 9
Objective: In this unit, you will learn:
C The importance of advertising and brand building
in the Web
C How to munication with customers on
the
C The approaches to promoting sales on Web
C Basic merce English Writing
Focus: Techniques for promoting sales
Nodus: Using Webs to manage relationships with
customers
学****目标
1) Michelin launched an merce initiative in 1995 called (after pany’s famous “Michelin Man” mascot, whose name is Bibendum).
Passage A
Michelin于1995年创建了一个电子商务网站,,(是以该公司著名的吉祥物—“Michelin Man”命名的,其名为Bibendum)。
4注解:launch an initiative的意思是“开始做某事”; called 是过去分词短语,修饰initiative; after是named after的缩略表达法,意思是“以……命名”。 whose name is Bibendum是非限制性定语从句,补充说明“Michelin Man”。
2) was an that allowed tire dealers to access tire specifications, inventory status, and promotional information about Michelin products through a simple-to-use Web browser interface.
原本是一个企业外联网,它能让轮胎经销商通过一个简易的网络浏览器界面就可以获取轮胎的规格、库存状况,以及有关Michelin产品的促销信息。
4注解:; through a simple-to-use Web browser ess。
出现之前,打电话要求向Michelin公司提供产品信息的经销商有时要在电话里长时间等待。
4注解:calling Michelin for product information是现在分词短语,用作定语修饰dealers;短语call sth. 意为:给某人打电话索取(要求提供)某物;be placed on hold相当于be kept talking on the phone, 意思是“被动地处于电话通话状态”。
3) Before , dealers calling Michelin for product information were sometimes placed on hold.
@ Activities On Passage A
Give the Chinese equivalents of the following words or expressions:
Translation practice
1) advertising
2) competitor
3) access information
4) Web browser interface
5) purchasing manager
6) launch an initiative
7) specification
8) simple-to-use
9) maintain a Web page
10)supplier
广告
竞争对手
获取信息
网络浏览器界面
采购经理
创建网站
规格
简易的
维护网页
供应商
@ Activities On Passage A
Give the English equivalents of the following words or expressi