中国动漫产业现状与发展策略分析.docx

中国动漫产业现状与发展策略分析
王丹
(浙江金融职业学院,浙江杭州)
[摘要] 文化创意产业是 21 世纪的朝阳产业,作为文化创意产业的重要组成部分,动漫产业满足了大众的文化精神需要,是一国彰显文化软实力的重要媒介。动漫产业对能源和环境的依赖极低,产业和就业带动作用较强,逐步成为国家和地区经济增长的新动力。文章考察中国动漫产业现状,分析中国动漫产业的发展潜力,揭示中国动漫产业存在的问题,提出了以鼓励创新创意为导向、培养应用型动漫人才、构建成熟的动漫产业链、改进政策扶持方式等动漫产业发展对策和战略。
[关键词] 动漫产业;发展潜力;对策;战略
[中图分类号] [文献标识码] A [文章编号] 1002-736X(2014)01-0101-04
Strategic Analysis of the Situation and Development of Chinese Animation Industry
Wang Dan
(Zhejiang Financial College, Hangzhou, Zhejiang )
Abstract: Cultural and creative industry is a sunrise industry in the 21st century. As an important part of the cultural and creative industries, the animation industry which meets the spiritual and cultural needs of the public is an important medium by which animation
shows its soft cultural power. Animation industry's dependence on energy and environment are very low, while it can promote industry and employment strongly. Animation industry gradually es a new impetus to the national and regional economic growth. This
paper examines the current situation of China's animation industry and analyzes the development potential of China's animation industry. It also reveals the problems of China's animation industry and puts forward countermeasures and strategies for the development of China's animation industry, which provides an important theoretical and practical basis for China's animation industry.
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