kotler chapter20.doc

kotler_chapter20.docChapter 20 Sustainable Marketing: Social Responsibility and Ethics
1) ________ calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.
A) The sustainable marketing concept
B) Innovation
C) Consumerism
D) Environmentalism
E) The strategic planning concept
Answer: A
Diff: 2 Page Ref: 585
AACSB: Communication
Skill: Concept
Objective: 20-1
2) All of the following are concepts that define the needs of consumers and/or businesses EXCEPT?
A) Marketing concept
B) Societal marketing concept
C) Strategic planning concept
D) Sustainable marketing concept
E) Consumer business concept
Answer: E
Diff: 1 Page Ref: 585
Skill: Concept
Objective: 20-1
3) The ________ is specifically focused on pany needs only.
A) societal marketing concept
B) strategic planning concept
C) sustainable marketing concept
D) marketing concept
E) consumer business concept
Answer: B
Diff: 1 Page Ref: 585
AACSB: Communication
Skill: Concept
Objective: 20-1
4) The ________ is specifically focused on the future welfare of consumers only.
A) strategic planning concept
B) sustainable marketing concept
C) societal marketing concept
D) consumer business concept
E) marketing concept
Answer: C
Diff: 1 Page Ref: 585
AACSB: Communication
Skill: Concept
Objective: 20-1
5) McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased out traditional artery-clogging trans fats, launched a major multifaceted education campaign, and addressed environmental issues. "Plan to Win" best exemplifies which concept?
A) sustainable marketing concept
B) marketing concept
C) societal marketing concept
D) strategic planning concept
E) consumer business concept
Answer: A
Diff: 1 Page Ref: 585
AACSB: Reflective Thinking
Skill: Application
Objective: 20-2
6) Many critics charge that the American marketing system causes ________ to be higher than they would be un