英国某商学院的EMBA课程讲座PPT-Strategic-Management-4.ppt“Get the tools, break the rules, make a difference”: A conceptual map of the course Definition and Dynamics of Strategy What is strategy? How can you be sure you are asking the “right” strategy questions? How strategy develops: Context, Role-playing, Mental models, and Metaphors Strategy petitive Forces in an Industry Industry Evolution Valuing Firm Resources Capabilities for positioning Strategy in Action Implementing Strategy Institutional strategy: Can strategy make a difference? Strategic Management Session 4 Industry Analysis Industry Analysis Last time we said that to develop our strategy further we need to know petitive environment. Knowing this we can establish: What do we need to do to shape the future action petitors and other industry players? How should we respond to the actions petitors and other industry players? The source of profitability is evolving and so is the role of the manager What factors explain these changes? petitive advantage appears to be difficult Top Ten panies by Market Value 1. GE $494b 2. Cisco $447b 3. Intel $426b 4. Microsoft $362b 5. Walmart $307b 6. Nokia $271b 7. Exxon-Mobil $270b 8. Lucent $228b 9. IBM $196b 10. Citigroup $187b 1. IBM $ 2. AT&T $ 3. Exxon $ 4. General Motors $ 5. Schlumberger $ 6. Amoco $ 7. Mobil $ 8. GE $ 9. Sohio $ 10. Chevron $ 1980 1. Exxon $ 2. GE $ 3. IBM $ 4. AT&T $ 5. Philip Morris $ 6. Merck $ 7. Bristol-Myers Squibb $ 8. Dupont $ 9. Amoco $ 10. Bell South $ 1990 2000 Source: Jeffrey Williams Then why are some industries able to sustain higher prices? What drives profitability? A: Intensity petition in an industry which, in turn, is determined by the structure of the industry Average Pharma. Why are some industries consistently more profitable than others? Because firms in these industries consistently face less petition What explains profitabili