哈佛分析框架.pdf

What is the Right Supply
Chain for Your Product?
by Marshall L. Fisher
Harvard Business Review
Reprint 97205
HarvardBusinessReview
MARCH-APRIL 1997
Reprint Number
ARIE DE GEUS THE PANY 97203
DEVELOPING WORKS
WALTER KUEMMERLE BUILDING EFFECTIVE R&D CAPABILITIES ABROAD 97206
KASRA FERDOWS MAKING THE MOST OF FOREIGN FACTORIES 97204
E S. DAY STRATEGIES FOR SURVIVING A SHAKEOUT 97202
MARSHALL L. FISHER WHAT IS THE RIGHT SUPPLY CHAIN FOR YOUR PRODUCT? 97205
JOHN CASE OPENING THE BOOKS 97201
JOAN MAGRETTA HBR CASE STUDY
WILL SHE FIT IN? 97208
CHRISTINE W. LETTS, SOCIAL ENTERPRISE
WILLIAM RYAN, VIRTUOUS CAPITAL: WHAT FOUNDATIONS CAN LEARN FROM 97207
AND ALLEN GROSSMAN VENTURE CAPITALISTS
WILFRIED VANHONACKER WORLD VIEW
ENTERING CHINA: AN UNCONVENTIONAL APPROACH 97210
EILEEN SHAPIRO BOOKS IN REVIEW
MANAGING IN THE AGE OF GURUS 97209
What Is the Right Supply
Chain for Your Product?
A simple framework can help you figure out the answer.
by Marshall L. Fisher
Never has so much technology and brainpower been
applied to improving supply chain performance. Point-of-
sale scanners panies to capture the customer’s
voice. Electronic data interchange lets all stages of the supply chain
hear that voice and react to it by using flexible manufacturing,
automated warehousing, and rapid logistics. And new concepts such
as quick response, efficient consumer response, accurate response,
mass customization, lean manufacturing, and agile manufacturing
offer models for applying the new technology to improve performance.
heless, the performance of many supply chains has never been worse. In some
cases, costs have risen to unprecedented levels because of adversarial relations between
supply chain partners as well as dysfunctional industry practices such as an overreliance
HARVARD BUSINESS REVIEW March-April 1997 Copyright © 1997 by the President and Fellows of Harvard College. All rights reserved.
EFFECTIVE SUPPLY CHAI