China's luxury retailing industry.pdf

China’s Luxury Retailing Industry: Saks Inc.’s Market Entry Strategies
China’s Luxury Retailing Industry: Saks Inc.’s
Market Entry Strategies
Case Study Reference No. MES0044
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China’s Luxury Retailing Industry: Saks Inc.’s Market Entry Strategies
China’s Luxury Retailing Industry:
Saks Inc.’s Market Entry Strategies
Since 2000, China’s economic growth has given rise to a new wealthy elite looking for ways to spend their money. As
the country is continuously opening up both economically and politically, affluent Chinese are ing increasingly aware
of luxury goods1 and brands from Europe and the US. Although some luxury goods manufacturers like Swatch2 and
LVMH3 have been present in China since the mid-1990s, with increasing purchasing power of the consumers and the
relaxing of governmentNot For restrictions, Reproduction foreign luxury brands are strengthening their presence. As the market for high-end
departmentINSPECT stores in ChinaION is largelyCOPY untapped, Saks is planning to enter China. Some analysts stated, “China has
been identified as potentially the largest luxury goods market in the world, due