英国某商学院的EMBA课程讲座PPT Strategic Managem.ppt

英国某商学院的EMBA课程讲座PPT_Strategic ManagemReview:Session1Whatisstrategy?hoicesishard:Somequotesfromannualreports…“petitorinitsfield…”“Ourobjectiveistomaximizeourmarketsharewhileincreasingourmargins…”“Wewillcontinuecoveringtheneedsofabroadspectrumofcustomers,andstrivetobethetopchoiceinallthesegmentsweserve…”Summary::GettingthetoolsBreakingtherulesMakingadifferenceStrategy:MakingdifficultchoicesTheyaredifficultbecauseof:anizationalinertiaThesearechoicesabout:petitiveadvantageChoicesareaboutthejourneytoIthaca--()andmoreidiosyncraticexantemetrics().?ServiceorcarWhatsegment:Smart’sstrategyworking?parabletoother“similar”initiativesIshelpingachieveCAFÉobjectivesIsprovidingvaluabledataaboutanewsegment–therefore,worththeprice“Getthetools,breaktherules,makeadifference”:AconceptualmapofthecourseDefinitionandDynamicsofStrategyWhatisstrategy?Howcanyoubesureyouareaskingthe“right”strategyquestions?Howstrategydevelops:Context,Role-playing,Mentalmodels,petitiveForcesinanIndustryIndustryEvolutionValuingFirmResourcesCapabilitiesforpositioningStrategyinActionImplementingStrategyInstitutionalstrategy:Canstrategymakeadifference?Review:Session2ProblemStructuring“Weneedprofessionalmanagerswhocananalyseaproblem,municateittoemployees,munity”oFinancialTimes2001Youcannotstrategizeifyoudon’task……therightquestions!Ifyougetthisright,youcan:MakesenseineverydaylifeMakedecisionsWritegoodpapersandreportsLearnfromacourseHandlejobinterviewsbetterMakestrategy!!