广告行业中英文术语.xls

ountServiceASAboveTheLineATLBrainstormingBusinessdevelopmentmanagerBDBrandValueBrandLoyaltyBrandPropositionBelowTheLineBTLBannerAdBigIdeaBrief/CreativeBriefBrandBrandManagerBMBusinesstoBusinessB2BBusinesstoCustom/ConsumerB2CBusinessUnitBUCustomtoCustom/oreValueCoreIdeaCampaignCopyrightCorporateImageCIConvenienceStoreCVSConsumerInsightsCopyCopyBaseCopyWriterCWConferenceCallConCallCreativeDirectorCDDesignerDotsPerInchDPIDemonstrationDEMODigitalMarketingE-CouponsElectronicDirectMailAdvertisingEDMForYourInformation/ForYourReferenceFYI/FYRICONInsightsIntegratedMarketingInteractiveDesignInteractiveMarketing/HeadLineH/ountKAKeyVisualKVLogoLayoutLocalAgency/AdvertisingMinisiteOnBriefOnlineMarketingPre-ProductionMeetingPPMSalesPromotionSPPointofPurchaseAdvertisingPOPProductManagerPMQuotationResearchReturnOnInvestmentROIScheduleStoreCheckStoryBoardStoryLineStrategyScriptShowReelSloganSubjectTV--argetAudienceUniqueSellingPropositionUSPViralMarketing中文解释客户执行客户经理广告软文受众美术/设计出身客户服务线上/在广告上,泛指主力的传播手段头脑风暴企业/业务发展经理品牌价值品牌忠诚度品牌定位线下/在广告上,泛指主力以外的传播手段横幅广告大创意工作简报/创意简报品牌品牌经理企业对企业,比如阿里巴巴企业对消费者,,卓越事业单位消费者对消费者,比如eBay,淘宝,拍拍品牌核心價值核心创意广告活动版权所有,著作权指人们通过企业的各种标志(如产品特点、行销策略、人员风格等)便利店通路消费者洞察文案文案出身文案撰写人电话会议创意总监设计师单位面积内像素的多少,也就是扫描精度演示数字营销电子优惠券,包含手机等其他数字平台线上直邮/电子邮件广告供您参考图标洞察整合行销/整合营销互动设计互动营销/广告网络营销/互联网营销标题通路,泛指家乐福、沃尔玛等大型卖场通路主视觉,主画面标志(书籍、广告等的)版面设计,版面编排本土代理商/本土广告公司/地方广告公司迷你网站/泛指为某个产品或品牌成立的网站符合简报的创意线上营销拍摄前会议促销活动售卖场所广告产品经理报价调查投资回报率工作进度计划表,日程安排市场走访故事版故事大纲战略/策略脚本作品集视频口号/标语/广告语主题;题目;题材电视商业广告调性目标受众独特的销售主张病毒式营销/ountServiceASAboveTheLineATLBrainstormingBusinessdevelopmentmanagerBDBrandValueBrandLoyaltyBrandPropositionBelowTheLineBTLBannerAdBigIdeaBrief/CreativeBriefBrandBrandManagerBMBusinesstoBusinessB2BBusinesstoCustom/ConsumerB2CBusinessUnitBUCustomtoCustom/oreValueCoreIdeaCampaignCopyrightCorporateImageCIConvenienceStoreCVSConsumerInsightsCopyCopyBaseCopyWriterCWConferenceCallConCallCreativeDirectorCDDesignerDotsPerInchDPIDemonstrationDEMODigitalMarketingE-CouponsElectronicDirectMailAdvertisingEDMForYourInforma