羆目录蒄一、携程网的运营模式................................................................................................1螃专业化经营..........................................................................................................1荿统一全国市场......................................................................................................1蚆信息整合,建立核心资源优势..........................................................................1蒆先进的制度与先进的管理..................................................................................2袁务实而谦逊的企业文化......................................................................................3蝿二、竞争力分析............................................................................................................4蒇现有竞争者的力量和数量..................................................................................4芃产业增长速度......................................................................................................5芃三、主要竞争者............................................................................................................5膈艺龙网..................................................................................................................5***芒果网..................................................................................................................6莄去哪儿网..............................................................................................................6莂四、营销组合策略........................................................................................................6薇规模管理:..........................................................................................................6羇技术领先:..........................................................................................................6蒆体系规范:..........................................................................................................6蒀品牌优势:..........................................................................................................6芁企业文化:...................
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