HND大综合1答案.docx1•有关G勺矢口识:productline;productitems;productpositioning;productlifecycle;可能的优势:coherent连贯groupingofproductswithinonemarket(drinks)—-canhelptogaineconomiesofscaleinpromotionandoperations,buildmanagerialexpertiseetc;Targetedatanumberofdifferentmarkets(egorangina,Tizer);rangeofdifferentproductlinesanditems—somehaveaveryclearidentity(egIrn-Bru)缺点:manyareatthematurestageoftheproductlifecycle;softdrinksisarapidlychangingmarketandnewbrandsmaybeimportant(Barresmaybefindingithardtodevelopnewbrands—itsownbrandsarewell-establishedanditsfranchisesareinastaticmarket(Orangina),ornotwell-knowintheUK(LiptonIceTea).Part(b)有关白勺矢口识:Priceelasticityofdemand;promotionalmethods;productlifecycle;'sinthatitcanleadtoattemptstoenhancebrandloyaltysothatpriceelasticityisreducedwhich,inturn,curtailtheimpactonsalesofachangeinprice・Therearemanyexamplesinthecasestudyofattemptstodevelopbrandloyalty,egIrn-Bru,:systemsapproach;stakeholders;governmenteconomicpolicy;''sinteractsineachcase・Possibleexampleinclude:(anddiscussionofmarketfailure);threatstooranginafranchise;;currencyfluctuationsandtheknock-oneffects;ASAandpossible
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