I Abstract The aim of a firm’s R&D investment for a new-product is to gain petitive advantage in petition of future market. However, the future market is under uncertainty, such as the uncertainty of demand. A firm can postpone its R&D activities until it makes an optimistic enough estimation on the ing market conditions. The ability of making contingent decisions under uncertainty makes the value of Real Option. Unlike financial options, this kind of Real Options is not guaranteed by Law, whose value is easily undermined by the similar R&D mitted by the rival, hence being shared between peting firms. Since the Leader firm which first makes the R&D investment and enters the new-product market before the rival, enjoys the monopolistic cash flow until its rival enters. The value of the Leader’s investment Option is more valuable than that of the Follower’s. petition between two firms for the Leader’s investment Option es a sequential game on the time point when to make R&D investment. The payoff – matrix of this game is determined by the equilibrium of the Duopoly quantity competition after both have entered the new-product market. The equilibrium plete information dynamic Duopoly