新希望乳制品有限公司战略策划研究.doc

成都信息工程学院银杏酒店管理学院本科毕业论文I新希望乳制品有限公司战略策划研究摘要:新希望乳业股份有限公司是目前我国西南地区规模最大,现代化水平最高的乳品企业之一,具有奶源质量优势、品牌、和地域的竞争优势,但也存在着研究开发投入较少,人力资源管理薄弱和营销网点布局不完善等不足。提高企业核心竞争力必须做到,继续巩固和扩大绿色奶源基地建设、严把奶源质量关、促进新产品开发步伐、加强人力资源管理、创新企业文化、建立完善的营销网点,着眼于长期优势获得企业未来可持续发展,就能在激烈的市场竞争中赢得一席之地。关键词:panystrategyplanresearchAbstract:NewhopedairyindustryCo.,LtdiscurrentlythelargestscaleinsouthwestareaofChina,thehighestlevelofmodernizationisoneofthedairyenterprises,whichhasrawquality,advantage,brand,petitiveadvantage,buttherearealsoresearchanddevelopmentintolesshumanresources,,strictqualitymilk,thepaceofnewproductdevelopment,strengthenhumanresourcemanagement,innovationandenterpriseculture,work,focusingonlong-pany'sfuturesustainabledevelopment,:petitionintheindustrydairy成都信息工程学院银杏酒店管理学院本科毕业论文III目录1引言................................................................................................................................................................................................................................................................................................................................................................................................12乳制品行业背景及现状分析....................................................................................................................................................................................................................................................................................................................................................................................................................................................................43新希望乳制品有限公司现状分析....................................................................................................................................................................................................43.