公共危机传播中的媒体分析研究.pdf

中南民族大学硕士学位论文I摘要在信息社会的发展中,大众传媒作为社会有机体中的一部分,一直以来都发挥着重要的作用。近些年来,随着“SARS危机”、“3·14打砸抢烧事件”、“5·12汶川大地震”、问题奶粉事件等公共危机事件频发,我国在政府信息公开、危机事件应对方面也不断取得进展,这同时也对传媒参与公共危机事件起到了积极的推动作用。公共危机事件在给人类社会发展带来冲击的同时,也为传媒的公共危机传播带来了新的课题。国外媒体尤其是西方媒体普遍具有危机意识,并在其长期的公共危机传播中逐渐形成了一套高效规范的传播机制,分析他们在公共危机传播中的表现及其经验对我国媒体而言无疑具有重要的参考价值。因此,本文首先从一些经典的公共危机传播文献和案例中梳理出国外媒体在公共危机传播中的表现与特点,并与我国媒体进行一个相对应的比照,来分析我国媒体在公共危机传播中存在的问题。随后,文章以我国历年来发生的一些公共危机事件为例,对我国媒体在公共危机传播中的角色与功能进行了一个深刻的剖析,并在最后为如何改善我国媒体在公共危机传播中的表现提出了自己的策略以及建议。总体而言,虽然媒体的公共危机传播随着政府信息公开制度的确立取得了一定的自主权,但在某些领域仍然受到限制;媒体的公共危机传播理念虽然有了较大提升,但在传播方式上还有待改进;媒体已经成为公共危机传播的重要平台,但公共危机传播中媒体的社会责任意识与行业自律尚待加强。关键词:公共危机传播;媒体角色;媒体功能;媒体传播策略公共危机传播中的媒体研究IIAbstractBeing an integral part of society ,mass media has always taken an important role in the developing of information society. With facing a series of emergency, such as “SARA crisis”、“3?14 Lasa event”、“ 5?12 Wenchuan Earthquake”、“poisonous milk powder event”,China has been progressing continuously in the angle of information publicity of government and dealing with crisis in recent years, which has played an active role in promoting media to participate mon crisis. Though public crisis has resulted in bad impact on the development of human society, it has also brought new topics on crisis’munication for mass media at the same media, especially the western media, generally have a sense of crisis and gradually establish a set of transmission mechanism both highly effective andstandard in their long-time crisis’munication. Thus forChinese media itpossesses large reference value without any doubt to analyze their performance inpublic crisis’munication and their experience. In this context, I at first extract features and performance of foreign media municating crisis from a couple of classical literature on crisis’munication and cases, pare with Chinesemedia so as to conclude our problems mon crisis. Then based on the cases mon crisis happened in Chain over the few years , I make a deeply analysis of the function and roleC