2010年12月全国快速消费品品类经营回顾.ppt.ppt

Confidential & Proprietary Copyright ? 2010 The pany Cross-category Overview December2010 品类回顾 2010 年12月 Copyright ? 2010 The pany. Confidential and proprietary. 1 Macro Economy Parameters Quarter3 2010 2 Copyright ? 2010 The pany. Confidential and proprietary. Page 3 Copyright ? 2010 The pany. Confidential and proprietary. 3 GDP Growth vs. YA % 国内生产总值对比去年同期增幅% Data source: National Statistics Bureau (Quarterly Update) 数据来源:国家统计局(季度更新) Page 4 Copyright ? 2010 The pany. Confidential and proprietary. 4 National Total Retail Sales of Consumer Goods Value Growth vs. YA % 社会消费品零售销售总额对比去年同期增幅% Data source: National Statistics Bureau (Monthly Update) 数据来源:国家统计局(月度更新) Page 5 Copyright ? 2010 The pany. Confidential and proprietary. 5 National CPI 全国居民消费价格分类指数 Data source: National Statistics Bureau (Monthly Update) 数据来源:国家统计局(月度更新) Page 6 Copyright ? 2010 The pany. Confidential and proprietary. 6 China Consumer Confidence Index 中国消费者信心指数 Source: Nielsen Consumer Confidence Survey (Quarterly Update) 数据来源:尼尔森消费者信心调查(季度更新) Page 7 Copyright ? 2010 The pany. Confidential and proprietary. 7 I, CPI, FMCG Growth Rate vs. YA 中国消费者信心指数,物价指数,快速消费品增长率 Source: Nielsen Consumer Confidence Survey, Retail Measurement (Quarterly Update) 数据来源:尼尔森消费者信心调查/ 零售研究(季度更新) Page 8 Copyright ? 2010 The pany. Confidential and proprietary. 8 3,258,526 3,106,509 3,289,014 Store Count (No. of Outlets) Monthly FMCG ACV (Billion RMB) - 5% 6% 20% 9% - 4% 9% - 7% - 0% 15% 7% 22% 9% 10% 9% 11% -1% Modern Trade 现代渠道 Grocery 传统渠道 Others 其它 Grey: Growth / Blue: Growth 灰色: 08 年对比 07 年增幅/ 蓝色: 09 年对比 08 年增幅 Total City & Town Retail Market Development 全国零售市场发展 Page 9 Copyright ? 2010 The pany. Confidential and proprietary. 9 Modern Trade Development by Store Type 全国现代渠道不同店铺类型发展 88,439 106,329 115,415 Minimarket 小型市场 Supermarket 超级市场 Hypermarket 大卖场 CVS 便利店 MT - Store Count (No. of Outlets) MT - Monthly FMCG ACV (Billion RM