项目投资实施计划书、可行性报告（实用模版）.doc

项目投资计划书年份:年编号: 项目名称: 项目负责人: 提交申请人: 提交日期:目录项目简介项目基本情况···············································()盈利模式····················································()未来3年的发展战略和谋划目标·································()项目人员架构(用图来表示)·····································()研究与开发项目的技术可行性和成熟性阐述·································()项目的开发成果及主要技术竞争对手····························()后续开发规划·················································()开发投入·····················································()技术(专利)述·············································()行业及市场研行业状况·····················································()市场前景与预测···············································()目标市场·····················································()主要竞争对手和竞争优势·······································()营销策划······················································()产品生产和设备投入············································()投资预测······················································()收益预测······················································()激励机制······················································()风险预测······················································()项目简介项目基本情况(项目名称、启动时间、主要产品/服务、目前进展)盈利模式(何种方式盈利)未来3年的发展战略和谋划目标(行业地位、收入、市场占有率、产品品牌等)需求预测(过去三年和未来三年行业增长,单位:万元年份前年去年今年明年后年第三年收入增长率需求驱动因素(行业凭什么增长)项目人员架构人员配备(各级别人员的配置)岗位人数大专以上(百分比)大专及以下(百分比)说明管理人员(经理以上)专业人员营销人员生产人员行政后勤合计其他说明:研究与开发项目的技术可行性和成熟性阐述(项目的技术创新性、成熟性和可靠性阐述)项目的开发成果及主要技术竞争对手(项目是否有权威性部门或机构认可,在技术与产品开发方面的海外竞争对于手,项目为提高竞争力所采取的措施)后续开发规划(请申明为保证产品机能、产品升级换代和保持技术进步先辈程度,项目的开发重点、正在或者未来3年拟开发的新产品)开发投入(目前为止项目在技术开发方面的资金总投入,规划再投入的几多开发资金,列表申明每一年购置开发设备、研发人员情况)技术(专利)述(项目的专利情况和如何确保项目技术文件的安全性和重要技术人员和团队的稳定性)行业及市场研行业状况(发展现状,影响产品利润、利润率的重要因素,行业的技术壁垒,政策因素等)市场前景与预测(全行业市场发展预测,请注明资料来源或者依据)目标市场(请对产品/服务所面向的主要用户品类进行具体的说明)主要竞争对手和竞争优势(说明行业主要竞争对手的情况,主要描述在主要市场中的竞争对于手,她们所占市场份额(可以图表),竞争优势和竞争劣势) 营销策划(请说明产品定价,销售团队的情况,营销策略和销售渠道,广告方面的投入、促销、设立代理商、分销商和售后服务方面的计划与实行办法)产品生产和设备投入(产品的生产方式是主要依靠本身设备生产或委托加工,工艺流程,生产设备(列或附设备清单),质量管理,)投资预算投资预算表和资金去向 单位:万元项目总投资第1年第2年第3年第4年第5年