The Contributions of anization to Strategic Management.pptx

anizationtoStrategicManagement工商管理理论前沿课程报告2highlightsinthispaper浙江大学管理学院Takeaquasi-historicalapproach,—onsiderations浙江大学管理学院Bain/'schoiceofkeydecisionvariablessuchasprice,advertising,capacity,'ssenseofsocialperformance,passingdimensionssuchasprofitability,technicalefficiency,—oligopolytheory浙江大学管理学院Oligopolytheorysoughttospecifythelinkbetweenindustrystructureandfirm-to-firmrivalry,'sperformancefromaprivateviewpoint,whichmeantincreasingROIMotivatedtoimproveperformancefromasocialviewpoint-panyAuniqueentitywithuniquestrengthsandproblemsIndustryAllfirmsinaindustryareidentical,exceptforsizedecisionmakingThehumandimensionwascentralnohumanswerevisibleinthisfieldViewsoffirmIndividualbusinessunitisoftenbutonepartofadiversifiedfirm's"portfolio"ofbusinessesViewedthefirmasafree-anization浙江大学管理学院TranslationAlthoughtheyarestillrelativelyfew,,、mobilitybarriers、dynamicmodelingofindustryevolutionFree-standingentityStrategicgroups、-、determinantsofentry、apacityDeterminismIt’snowrecognizedthattherearefeedbackeffectsoffirmconductonmarketstructureCreateentrybarriers、pletenessIOresearchershaveidentifiedanincreasinglyrichsetofelementsofindustrystructureExitbarriers、verticalb