“THESCIENCEOFSCIENTIFICWRITING”: (esbeforethe“new” Degrees0min 253min 276min 29ReaderExpectationsReadersexpectinformationfromlefttorightandtoptobottominchronological(orotherstandardorderof):Iftheheadingsinyourresumearetoptobottom,andyourcontentmovesfromlefttoright,don’tputaheadingtotheleft/rightofanother(horizontally):cont’onsiderations(Introduction,ExperimentalMethods,ResultsandDiscussion)Example:Acoverlettershouldannouncethepositionbeingappliedforbeforethewriterbeginstotalkabouthis/,:Iwould,becauseofmanyreasons--thefirstofwhichislocation,thesecondofwhichischallenge,thethirdofwhichisindependence----Con’tSecond,everyunitofdiscourse,nomatterthesize,:Ihavereceivedabachelor’sdegreefromtheUniversityofOklahomaand,sinceIlivenearby,--Con’tThird,,eHERE."Putinthetopicpositiontheoldinformationthatlinksbackward;putinthestresspositionthenewinformationyouwantthereadertoemphasize.”-,,--Con’,:Theasphaltwasheated,thencooled,-,ured.
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