营销英语(全).doc

pany'smarketingprogram一家公司的销售计划acquisitionnew-productdevelopmentstrategy新产品开发收购战略activity-basedcosting以活动为基础的成本系统adaptability适应性adaptationtomarketvariations适应市场变化adaptivepositioning适应性定位additionstoexistingproductlines现有产品线的增加adequatesize准确的大小/足够的规模administeredverticalmarketingsystems管理式垂直营销系统administrativerelationships管理关系adoptercategories采购者的类型adoptionprocess采购过程advertisingandmarketsegmentation广告与市场细分advertisingandsalespromotion广告和销售促进advertisingeffects广告效果advertisingethics广告伦理道德advertisingfeedback广告反馈advertisingfrequency广告频率advertisingmedia广告媒体advertisingmessage广告信息advertisingreach广告接受人数advertisingsource广告信息来源advertising广告aerobicenthusiasts增氧健身运动爱好者aesthetics美感affinityclub同族俱乐部aftertests事后测试agentmiddleman代理商agent/merchantmiddleman代理中间商aggressivestrategy进攻型策略allowance折让alteration退换analysisofdata数据分析analyzerstrategy分析者战略annualmarketingplan年度营销计划annualrequirementpurchasingarrangement年度采购需求计划anticipatorypositioning预见性定位anti-pollutionlegislation反污染立法anti-trustlegislation反托拉斯立法areastructure地区结构aspiration/expectationlevel渴望/期望水平aspirationsofconsumers消费者渴望assurance保证attitudesofconsumers消费者态度attributes属性audiences受众autorepair汽车维修automatictellermachine(ATM)银行自动柜员机automationservices自动服务automobileindustry汽车产业autonomy自主权availability可获得性/供货能力avantguardian前卫派awareness(产品)知晓度/知名度babyboomers婴儿潮出生的一代人backwardchannelsforrecycling回收的后向渠道backwardintegration后向垂直一体化banneradvertisements横幅标语广告barcodes条形码barter实物交易basicphysicalneeds基本生理需要BCGGrow-ShareMatrix波士顿增长--份额矩阵beforetests事前测试behavioralanalysis行为分析behavioralhierarchies行为层级benchmarking基准benefitclusters利益群体benefits利益billing帐单biologicalrevolution生物革命birthrate出生率blanketpurchaseorder一揽子采购合同blind-parisontesting双盲比较测试bluecollars蓝领bottomline底线/盈亏一览结算线brand品牌\牌名brandawareness品牌意识/认知brandextensions品牌扩展branding品牌化brandloyalty品牌忠诚度brandmark品牌标志brandname品牌名称brandpositioning品牌定位brandrecognition品牌识别brandstrategies品牌战略brandingstrategy品牌化战略brand'sequity品牌的价值break-evenanalysis盈亏平衡分析break-evenvolume盈亏平衡产量breathofproductassortment产品线的宽度breathordiversityo