艺术设计毕业论文.doc

本科生毕业论文(设计) 题目:浅谈品牌建设中的系列化包装系名:艺术设计与创意产业系专业:艺术设计学学号: 092013021 姓名: 指导教师: 二○一三年四月装订线中山大学南方学院摘要本论文研究的范围是品牌建设中的产品系列化包装设计,目的是为我国企业的系列化包装设计提出定位方法、设计原则和表现手法,从而更好地发挥系列化包装在品牌建设中的作用,帮助企业打造优质的品牌。从概述品牌和系列化包装在品牌建设中的功能入手,讨论了系列化包装的分类和特点,并且分析了系列化包装的定位方法和设计原则,最后研究了其表现手法。为了解决现阶段我国在系列化包装中出现的问题,作者通过解释系列化包装的分类和特点,以及结合实际生活的创作实践,探讨了系列化包装设计中的定位方法和设计原则,进一步探索了系列化包装设计的手法。意在为我国的系列化包装设计提供依据和参考。关键词:系列化,包装设计,品牌,产品,变化,统一 ABSTRACT The range of the study is packaging design of product seriation in brand building. For the purpose of raising location method, design principles and technique of expression for our domestic series packaging design entrepreneur. In this way, it will give play to the function of series packaging in the brand building and is conductive to build excellent brand for entrepreneur. The text will discuss the classification and features of series packaging from the general overview of brand and the function of series packaging on brand building. Furthermore, the location method and design principles as well as the technique of expression will be analysis in this text. In order to handle the long standing issue in the series packaging in domestic, the text will explore the location method and design principles in series packaging design by explaining the classification and features of series bined with creative practice from real life. These efforts will provide the basis of domestic series packaging. Keyword s: series, packaging design, brand, product, change, unification 目录第1章引言……………………………………………………………………(1) ………………………………………(1) 国内外系列化包装的现状………………………………………………(1) 本文研究的主要内容……………………………………………………(1) 论文研究方法……………………………………………………………(1) 第2章品牌与系列化包装在品牌战略中的功能……………………………(3) …………………………………………………………………(3) 品牌的构成因素……………………………………………………(3) 品牌的特点…………………………………………………………(3) 品牌的功能…………………………………………………………(3) ……………………………………(3) 利于品牌创立………………………………………………………(4) 利于品牌推广………………………………………………………(4) 利于品牌管理………………………………………………………(4) 第3章系列