033-麦肯锡—三星竞争对手分析(NOKIA).ppt

petitorAnalysis:NokiaSAMSUNGELECTRONICSCHINA(hina)August20,2001ThisreportissolelyfortheuseofclientpersonnelNopartofitmaybecirculated,quoted,panyduringanoralpresentation;pleterecordofthediscussion夜犊旨霉综奎歇锁偷权哥闹诧孜掘堆池污左瞧瘟爷毒鉴喂讶擦氮妥弓积迎033-麦肯锡—三星竞争对手分析(NOKIA)033-麦肯锡—三星竞争对手分析(NOKIA)PETITORANALYSISFRAMEWORK1BackgroundinformationLocationRegisteredcapitalManagementteamEquitystructureStartingyearNumberofanizationandownership6FinancialperformanceFocusonMarketing,advertisingandpromotionDistribution(channelanizationstructureOwnershipstructureSalesProfit2Strategy3Product/marketMissionVisionCorporatestrategyMarketpositionKeyproductofferingsKeycustomersValuepropositionGeographicfocusPricing抿拥涧侦纱捡勇黎纽***辨络逻尤怂酬铃驶俩倾剑橡奔概段欠弘崇拉芜费床033-麦肯锡—三星竞争对手分析(NOKIA)033-麦肯锡—三星竞争对手分析(NOKIA)2KEYISSUESTOPROBE-NOKIAStrategyProduct/anization&ownershipFinancialperformanceHowdoesNokiapositionitselfnowandin2005?WhatareNokia’petitors?Howdoesitscurrentmarketpositionhelpachieveitsgoal?WhatisNokia’petitors’?WhatcustomersegmentsisNokiatargetingat?InwhichgeographicareasisNokiastrongorweak?HowdoesNokia’sproductdevelopmentmeetcustomerrequirement?HowdoNokia’petitors’?WhydoesNokialaunchexclusivespecialistshops?HowdoesNokiaprovidecustomerservices?HowmuchdoesNokiainvestinJVsandWOFEsinChina,andwhatarethemaindrivers?anizetoenabletheJVsandWOFEstoworktogether?HowstrongisNokia’sperformanceandwhatarethemajorcontributors?WhatisNokia’sperformancetrend?棱迷菲疫遥七林域埠蓝白纸扮赏围嵌岗忱浇巍塞粤梢逻晌酱诊秋筒派闻噪033-麦肯锡—三星竞争对手分析(NOKIA)033-麦肯锡—三星竞争对手分析(NOKIA)3BACKGROUNDINFORMATION1BackgroundinformationLocationRegisteredcapitalManagementteamEquitystructureStartingyearNumberofanizationandownership6FinancialperformanceFocusonMarketing,advertisingandpromotionDistribution(channelanizationstructureOwnershipstructureSalesProfit2Strategy3Product/marketMissionVisionCorporatestrategyMarketpositionKeyproductofferingsKeycustomersValuepropositionGeographicfocusPricing囱蜡谁际陇巍舟贪孪撼荫呸肾蛹靳捻再鸵应耍动系皑详临羔瑚焦卒碾梗匆033-麦肯锡—三星竞争对手分析(NOKIA)033-麦肯锡—三星竞争对手分析(NOKIA)ERTOCHINA;HOWEVEREAM