餐饮饭店策划方案
《餐饮饭店策划方案》是一篇好的范文,觉得有用就收藏了,重新整理了一下发到这里。
篇一:营销
餐厅营销
课程教师:魏 潇
小组名称:小组成员:
2011年6月7日
目录
第一章 项目概述............................................................3
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策划过程.......................................................................................................................................4
第二章 市场分析............................................................4
(波特五力模型)................................................................................................5
第三章 STP战略.............................................................6
(SEGMENTING MARKET)表..............................................................................................6
(TARGETING MARKET)......................................................................................
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