Unit 5-6.doc

Unit 5-6
考纲再现

advertise advertiser brand consideration blame react
annoy annoying defender accuse associate appeal
frequent figure profit campaign policy illegal
target attach bargain bonus
quit circumstance assessment survival frontier burden
desperate accustomed starvation anniversary catastrophe relief
tough ray sculpture memorial properly

accuse … of 控告,指责
associate … with 把……联系在一起
appeal to 投合某人的喜好
take … into consideration 考虑某事
keep an eye out for sth./sb. 留心或注意某人或某事物
attach … to 和……联系在一起
attract one’s attention 吸引某人的注意力
lose heart 泄气,灰心
keep up 维持,保持,使某事物处于高水平
common sense 常识
in desperate need of 急需
in anxiety of 担忧
in most cases 在大多数情况下

The development of radio, television and other media has gone hand in hand with the development of advertising.
Defenders of ads say that ads help us make informed choices as consumers by introducing good quality products.
On the other hand, critics sometimes panies of using ads to mislead us by making us believe that a certain product is better than it really is or that we will be happier if we buy the product.
By introducing a brand name to potential customers and by associating the product with the customers’ needs, companies are able to influence the choices customers make.
Truthful ads provide good information that helps customers to decide whether they want or need the advertised