考研英语阅读精读真题精选.doc

考研英语阅读精读真题精选.doc考研英语阅读精读真题精选
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考研英语阅读原文
"There is one and only one social responsibility of business" wrote Milton Friedman, a Nobel Prize-winning economist
"That is, to use its resources and engage in activities designed to increase its profits."
But even if you accept Friedmans premise and regard corporate social responsibility(CSR) policies as a waste of shareholderss money, things may not be absolutely clear-cut.
New research suggests that CSR may create monetary value for companies at least when they are prosecuted for corruption.
The largest firms in America and Britain together spend more than $15 billion a year on CSR, according to an estimate by EPG, a consulting firm.
This could add value to their businesses in three ways.
First, consumers may take CSR spending as a "signal" that a companys products are of high quality.
Second, customers may be willing to buy a companys products as an indirect may to donate to the good causes it helps.
And third, through a more diffuse "halo effect" whereby its good deeds earn it greater consideration from consumers and others.
Previous studies on CSR have had trouble differentiating these effects because consumers can b