case stuy(案例分析框架).ppt

物流/供应链案例分析
刘进平
交通运输管理学院
大连海事大学
Tel: **********
Email: ******@
Content
Contents
Framework of Supply chain/logistics case study analysis
Techniques or tools for logistics and supply chain analysis
Framework of Supply chain/logistics problem analysis
Step 1.
Current situation analysis
Step 4.
Select the solution
& reasoning
Step 3.
Generate alternatives
& evaluation
Step 2.
Find problems
Step 5.
Implement
Classify problems
Prioritize problems
Describe solution
Give reasons
Brainstorming
Choose 2-3.
for evaluation
Resources, time and management
a. Supply chain structure
b. Supply chain PM
c. Business environment
Our focus
Step 1
step 2.
step 3.
step 4.
step 5.
Current situation analysis: supply chain structure
Step 1.
Current
situation
analysis
c. Business
environment
b. Supply chain
PM
a. Supply chain
structure
Outside business
environment
Inside policies-
corporate & marketing
PM of individual
logistics function
Benchmarking
Overall supply chain
Customer service & cost
Organization structure
Information system
Physical map
Process
a. Supply chain
structure
Organization structure 组织结构
Information system 信息系统
Physical map 实体
Process 流程
Must include the end customer
Physical flow mapping/network mapping
To describe the fixed nodes in the supply chain ( factory/warehouse/retailer/wholesaler)
To describe the flows between these nodes
Supplier
Manufacturingplant
Assemblyplant
Supplier
Manufacturingplant
NDC
RDC
Retailoutlet
NDC
RDC
RDC
RDC
Retailoutlet
Retailoutlet
Retailoutlet
Logistics network mapping
RDC- regional distribution center（区域配送中心）
NDC- national distribution center（全国配送中心）
consumer
a. Supply chain
structure
Organization structure
Information system
Physical map
Process
Process is defined as a series of actions, changes or function bring about a result
Key processes include order fulfillment process,
New product in