专科毕业论文-电子商务对市场营销的影响.doc

专科毕业论文题目电子商务对市场营销的影响摘要电子商务是指人们利用电子手段进行商业、贸易等活动,是商务活动的电子化、网络化和数字化。它的产生和迅速发展对市场营销产生了深刻而重要的影响。正确认识这些影响,对于企业适应新环境,更好的市场细分、营销有更大的好处。关键词: 影响市场营销电子商务客户企业营销消费者产品 2 Abstract The emergence of electronic business has changed the world, its existence in nowadays the deep gray each corner of the, in today's merce environment is the reason that we study consumer psychology, in fact, is the most fundamental, is the study of the customers' purchasing behavior, and the impact of psychological consumers tobuy all kinds of external psychological factors, to adopt what kind of promotion means has the significant practical Key word: E merce C onsumer P romotion means 3 目录摘要........................................................................................................... 2 ABSTRACT .......................................................................................... 3 目录...................................................................................... 4 前言....................................................................................... 5 第1章电子商务环境下市场营销的变迁......................... 6 市场成为全球性的市场.................................................. 6 4 市场销售环节的减少...................................................... 6 .................................................. 6 .......................................... 6 第2章消费者及其行为的变化................................................. 8 2 .1网络环境下消费者的新特点........................................... 8 ....................................... 8 第3章营销理念的变化.............................................................. 9 第4章市场营销管理重心的变化............................................ 10 第5章技术支持手段的变化......................................................... 12 结束语........................................................................................................ 14 致谢........................................................................................................ 15 参考文献..............