商务祝贺信-课件【PPT演示稿】.ppt

Social Communication j By the end of this module , you are expected Module 2: Congratulation Letters Objectives Objectives to learn about the format and contents of congratulation letters; to write sincere, natural, warm, positive letters of congratulations with appropriate tone. Social Communication Mr. Jiang has learned that his client Henry Miller had recently been promoted to the head of Marketing Department of Refine Textile Co. Ltd. So, Mr. Jiang asks Qiu Xiaoyun to write a letter to congratulate Henry Miller on this good news in his name. Task Your Try Your Try 1 A Congratulation Letter A Congratulation Letter Social Communication What should be the tone of a congratulations letter be like? What are the requirements of an effective congratulations letter? Are there any requirement on the length and font? If yes, what are they? You are divided into several groups and have a discussion over the writing of congratulation letters. If you are interested, you can role play a conversation on congratulation extended via telephone, and note the similarity and difference between communication via spoken words and written letters. Notes: What ’ s the purpose of writing a congratulation letter? Communicative Activity Communicative Activity 2 Social Communication 1. What ’ s the purpose of writing a congratulations letter? The purpose of a congratulations letter is to deliver a congratulatory message to friends or family members or business partners, commemorating plishments and achievements. It is used both in personal and business situations. 2. What should be the tone of a congratulations letter be like? Generally speaking, the tone of a congratulations letter should be sincere, natural, positive and without exaggeration. 3. What What are the requirements of an effective congratulations letter? To write an effective congratulations letter, we should pay attention to the following poin