外贸函电完整ppt课件.ppt

unit 1 business letter writing
Principles of good communication
Seven Cs
Layout of business letters
Parts of business letters
Styles of business letters
Addressing envelopes
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完整版PPT课件
Principles of good communication
Consideration
-attitude or I/we attitude
I write to send my congratulations.
Congratulations to you on your promotion.
approach or negative approach
We won’t be able to send you the brochure this
month.
We will send you the brochure next month.
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Clarity
I am writing to apply for admission to your university.
I am writing to apply for admission to the graduate school of your university in the spring of 1999.
The l/c must reach us for arranging shipment not later than 8 October.
The l/c must reach us not later than 8 October for arranging shipment.
Courtesy (not mere politeness,be sincere and tactful)
Thank you for your letter of July 23, 1999.
Your letter is not clear at can’t understand it.
If I understand your letter correctly…(tactful)
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缩写：
除了少数国际商业界确认的缩写，如CIF、FOB等外，应尽量避免使用缩写，尤其是机构或组织名称，最好写出它的全部字母。
数字：
不同国家的人对某些数字的表达方式不一样，例如：英、美两国对billion的理解不一样。所以最安全的办法是数字和文字同时使用，例如：
$ (ten thousand five hundred and seventy-five dollars, ninety cents.)
介词：
数字前如果要用介词必须十分小心。例如：
The price has been increased to $20. （到）
The price has been increased by $20. （了）
The price has been increased from $20. （从）
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Principles of good communication
conciseness （简洁）
we begun to export our machine to countries abroad.
In the event that you speak to Mr. Wood in regard to production,ask him to give consideration to the delivery schedule.
If you speak to Mr. Wood about production,ask him to consider the delivery schedule.
Concreteness（具体）
We wish to confirm our telegram yesterday.
We wish to confirm our telegram of march 29,1999.
The brakes can stop a car within a short distance
These Goodson power brakes can stop a 2-ton car within 24 feet.
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correctness
comp