Chapter 11 Agency.ppt

Reference materials
Xu Meirong
from Department of Int’l munication
Correspondence
English Business
Different Trade Forms
Sole Agency / Agent
Exclusive Agency / Agent
Principal--- Agent
Agency Agreement
Chapter Eleven Agency
Main & Difficult Points
Specimen Letter 1
Dear Sirs
We understand from B/E Corporation of Kansa City that you are looking for a reliable firm with good connections in the textile trade to represent you in Brazil.
Having had experience in marketing textiles, we are familiar with customers' needs and are confident we could develop a good market for you in Brazil. We have spacious and well-equipped showrooms and an experienced staff of sales representatives who could push your business.
We should be pleased to learn that you are interested in our proposal and on what terms you would be willing to conclude an agency agreement.
You will naturally wish to have information about us. For this we refer you to the B/E Corporation, Who have consented to answer your inquiries as to our financial standing and so on.
We hope to hear favourably from and feel sure that we e to an agreement as to terms.
Yours faithfully
Language Points
represent v. 代理,代表
本公司在日本的代理商是ABC公司。
我们是本市纺织品的代理人,愿意为其它公司代理。
Our firm is represented by pany in Japan.
We are the agent for Textiles in this city and wish to represent another firm.
望告知你方充当代理人的条件及贵国的一般业务条件。
We should be glad to know on what terms you would be willing to represent us, also the terms on which business is generally conducted in your country.
marketing 市场营销
市场营销包括对产品或服务的研究开发、促销、定价及流通。
Marketing includes the development, promotion, pricing and distribution of a product or a service to the customers.
Language Points
familiar adj. 熟悉,了解
be familiar with 对…熟悉
be familiar to sb 为…所熟知
The heavy demand for the goods mentioned above is familiar to you.
对上述商品需求量很大为你方所熟知。
我们对贵国的石油供应情况很了解。
We are quite familiar with the supply position of oils in your country.
develop a good market 开发市场
spaciou