毕马威(KPMG)面试真题和答案.docx

Exampfe
Individuals who are responsible for databases that hold information about people are now bound b ths Data Protection Act (PDA). This Act covers any information stored on a computer that identifies s living individual. Companies holding such information must, under the Terms of the Act, make sun that they take 'adequate care' of the data, both technically and in terms of the behaviour of thi organisation. The personal data stored has to be protected from loss, destruction or damage.
Example 1, Any iitforrnaition stored about <1 nam&d individual cun eiitly working foi cn 01 ganisation is 写ubjactto tli Datd P» otectiiMi As
T
Example 2・ As long as aiiy Ma about n named individihil is irhiiLioedl in a tec I in tic ^lly adequate Aie 11 other r estrictions as to how it can be used or handled.
F
to dm。held about ridined individiMls lepieseiits (he bijgest tin eal to its ptoper rndn^g«inetii
C
Data about name<l iiidMduals who have left a company is not subject fo the Act.
F
S&ction A
Competitor analysis involves the examination of competitors in order that the planner can develop and sustain superior competitive performance for the organisation This statement belies the fact that in order to do this one must first establish from where the competition currently stems and from where it might stem in the future. One also has to consider and appraise competitors? present and likely future objectives and strategies( and their likely reactions to the competitive moves that an organisation might make.
Plaiineiscari oi电 sustain superior peiformancefor their orgaiiisMion by iloiiig competitor analysis.
Effective cornpeirtor 占njfysis involves looking into the firture.
h is easier to est<ibish where competition currently stems fioin, i athei than where it mi y lit stem from In the
ft is not always apparent to orgaitisations who theii competitor s are.
The model of consumer behaviour on which neo-classical demand theory is based implies tha consumers