书名网路咖消费者行为之研究-大台北地区(7).doc

A STUDY ON THE CONSUMER BEHAVIOR OF ~WITH TAIPEI AS AN EXAMPLE
書名:網路咖消費者行為之研究~以大台北地區為例
作者:Chun-te Chiang(江俊德)
大綱:
More and more people use the to get more information since it was introduced into Taiwan. In the future, people will acquire most information from the . Consequently, the Café will e a new type of service bining the traditional coffee shops.
As a result of the popularity of the and the Café at the present time, Taiwan is really a new and developing market full mercial chances to the Café executives. We believe that it is in the future that there will be more and more businesses such as Beer House, Pubs, and so on. At that time, each Café executives has to draw up a long-term plan to win peting market. Therefore, it is hoped that the findings of this study will provide Café executives a proper guidance and serve as their marketing strategies. Those findings are as follows.
Most Café consumers’ ages range from 15 to 30 years old. They are mostly single. They are chiefly students. And their education levels are mainly above the senior high school.
Most consumers often go to the fixed Café to consume and they often go to Café alone or in two. The Consuming is often afternoon or evening and the consuming demand varies widely between the peak hour and non-peak hour. Besides, consumers think the price attribute to be very important but are dissatisfi