BEC商务英语阅读材料：中德大战.doc

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BEC商务英语阅读材料：中德大战
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When it comes to competition in global markets, especially in exports, China and Germany are increasingly on a collision course. Germany was the number one exporter from 2003 t0 2008. In 2009 China overtook Germany to become number one — and it will stay there.
In 2010 both nations again showed strong export growth and defended their positions, well ahead of the US in exports. With remarkable similarities between Chinese and German exporters, the competition will be tough.
Hidden Champions
Why is Germany, a comparatively small country, so strong in exports? The explanation lies in its “hidden champions”, little known midsized world market leaders. My total count of these companies is around 2,500 worldwide, and 1,200 of them are from Germany. They alone account for about one quarter of German exports.
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Surprisingly I found a rather similar structure in China. 68 percent of all Chinese exports come from companies with fewer than 2,000 employees — not from large corporations. It is also amazing that China already has well over 100 hidden champions, probably more than highly developed countries such as France, the UK or Japan.
Strong ambitions
One outstanding characteristic of th