Use existing Products STEP 1 STEP 2 STEP 3 STEP 4 e Aware of New New Product is Available Buy New Product M A R K E T V A L U E 2008 2006 2005 개발기 도입기 성장기 성숙기 3000 5000 7000 편리적요인 교통/보행환경의안전성 환경적요인 자연친화/깨끗한주거공간 심미적요인 아름다운거리/조망권 문화적요인 문화행사/지역에대한자부심 경영효율의상승 물류비대폭즐감 사원복지상승 사무실의업무환경개선 기업이미지상승 지속적인서비스제공 기업선호도상승 문화사업의활성화 BrandManagementProcess Brand Diagnosis STEP 1 Brand Perspective STEP 2 Brand Culture STEP 3 munication STEP 4 Case 064 Business Contents Category 1 Category 2 Category 3 Category 4 Sub_category 01 Sub_category 02 Sub_category 03 Sub_category 04 Sub_category 01 Sub_category 02 Sub_category 01 Sub_category 02 Sub_category 01 Sub_category 02 eSolution consulting strategy Model of Sale Formation Use existing Products STEP 1 STEP 2 STEP 3 STEP 4 e Aware of New New Product is Available Buy New Product Safety needs Social needs Esteem needs Self Actualization needs NEEDS Analysis - 자기몰입 - 자율성, 양육 - 표현 - 사회적 공격,성취 지배 - 친화순종 - 육체적 - 놀이, 이해 Case 067 Brand Management Process Step1 Media mix Step2 Target mix STEP 3 Brand mix STEP 4 Seasonality STEP 5 Regional mix pleted Renewal Category Search System CommunityShop Web Design Recruit System Mailing system 소비자의구매역할과다양성 advertising creative Media planning measurability concept 1 2 2 2 0