浅析我国中小企业网络营销的发展和对策 毕业论文.doc

浅析我国中小企业网络营销的发展和对策摘要进入 21 世纪,以 为核心的现代网络技术和通信技术已经得到了飞速的发展和广泛应用, 世界经济向全球化和信息化发展成为新世纪鲜明的特征和趋势。今天, 我们已经走入以因特网为基础的网络经济时代, 企业利用互联网有效开展网络营销活动, 寻找新的商机,已成为一种必然选择。然而我国企业对网络营销缺乏全面的了解和正确的认识, 在网络营销过程中走了很多弯路, 遇到很多问题。本文围绕网络营销这个话题, 以解决我国中小企业网络营销发展所遇到的问题为第一目标。 Enter the twenty-first Century, with as the core of work technology munication technology has obtained the rapid development and wide application, the world economy towards globalization and informatization development to e the new century the distinct characteristic and trend. Today, we have entered work economy era, enterprises use the effectively carry out work marketing activities, find new business opportunities, has e an inevitable choice. However, China's enterprises work marketing lack prehensive understanding and the correct understanding, in marketing process of taking many detours, encountered a lot of problems. This paper focuses on the topic work marketing, in order to solve our country small and medium-sized work marketing development problems encountered for the first goal. 目录一、网络营销的内涵.......................................................................................................................... 3 (一)网络营销产生的原因....................................................................................................... 3 ................................................................................................ 3 2、企业个性化营销的需要.................................................................................................. 3 (二)网络营销的含义及特征....................................................................................................... 3 1、网络营销的含义.............................................................................................................. 3 2、网络营销的特征.............................................................................................................. 3 二、我国网络营销市场现状....................................................................................................