河南省会展产业竞争力提升的对策研究.pdf

摘要摘要随着经济全球化趋势的加快和国际性交往地逐渐频繁,会展活动已经成为促进经济交流和贸易往来的重要渠道。会展经济以展览和会议为中心,是社会经济发展到一定阶段的产物。改革开放以来,我国会展业的发展速度己达到年均20% 以上,行业经济效益逐年攀升。但是,我国会展经济仍然处于起步阶段,无论是产业规模、结构,还是专业化、市场化、国际化水平都无法与德、美以及新加坡等发达国家相比。河南省会展业经过几年来的发展,己经初具规模,但其综合实力水平并不高。因此,研究会展业,探讨如何打造河南会展产业核心竞争力,通过何种方式促进河南会展业快速成长和壮大,都有待于我们不断开阔思路,系统地进行探索和研究。本文以产业经济学相关理论为突破口,创新性地引入产业整合理论,通过建立高效的会展模式,探索出一种相对适合河南省会展实际的产业运作模式。本文首先运用文献分析法总结了国内外目前对会展业的研究现状,并介绍了产业竞争力的相关理论基础,提出了产业整合的概念,为文章的研究提供理论依据;然后采用了SWOT分析法对河南省会展业竞争力总体水平进行了分析;最后,针对目前河南省会展业发展所存在的问题,研究了通过产业整合,提升河南会展业竞争力的措施。具体措施为:以管理体制为重点,整合并优化会展产业发展环境;以会展核心产业调整为重点,提升会展发展能力;加强会展产业与相关产业整合, 增强产业潜在竞争优势;以品牌打造提升为纽带,整合并优化会展资源区域布局; 以信息化为支撑,整合并强化会展产业支撑体系;充分利用网络传媒资源,扩大河南会展知名度。关键词:河南会展会展产业竞争力 Abstract Abstract With elerationofeconomic globalization andinternationalexchanges to graduallyfrequent exhibitiontopromote economic activity eanimportant channel munication and and exhibition center with exhibitionandconference,is thesocio-economicdevelopment to acertainstage. Sincereform andopening,thedevelopment ofexhibition industry hasachieved an average annual rateofmorethan20%,industry,economic efficiency yearbyyear. However,our economy isstillinitsinfimcy exhibition,whether itisindustrialsize, strBeture,or specialization,market-oriented,international levelCan not bewim Germany,the United pared todeveloped countries. Exhibition Industry inHenan Province afterseveralyears ofdevelopment,has begun totakeshape,but theoverallstrength levelis on theMICE industry,a study on how petitiveness oftheMICE industry to studyways topromote through thefast-growing exhibitionindustry inHenanand expansion,we continue toopen allneedtobethinking,systematic explorationand This articletake theindustrialeconomics correlation theoriesas abreach, innovatively theintroduction industryconformity theory,through theestablishment hig}lly effectiveconventionpattern,explores one kind tosuitthe Henan Province convention articlefirstsummarized using theliteratur