管理工具.ppt

Analytical Models - Examples Analytical Models - Examples ? BCG Growth Matrix 波士顿成长矩阵? Competitive Position Matrix 竞争态势矩阵? Competitor Analysis 竞争者分析? Competitor Benchmarking 竞争者标竿/定标比超/确立基准? petence Analysis 核心竞争力分析? Country risk analysis 国家风险分析? Distribution strategy analysis 分销战略分析? Experience Curve 经验曲线? Gap Analysis 差距分析? GEC Business Screen 通用电气业务筛选? Macro-environmental analysis 宏观环境分析? Marketing Technology Matrix 营销技术矩阵? McKinsey 7S Framework 麦肯锡7S框架? Organisation and personality assessment 组织和性格评估? Patent analysis 专利权分析? PIMS 信息管理系统? Portfolio Analysis 组合分析? Porter - five forces for industry analysis 波特-产业五种力量分析 Analytical Models - Examples Analytical Models - Examples ? Porter Generic Strategies 波特一般竞争战略? Porter Value Chain 波特价值链? Portfolio Management & Restructuring Strategies 组合管理和调整战略? Product Life Cycle 产品生命周期? Ratio analysis 比率分析? R&D, product and manufacturing analysis 研发, 产品和制造分析? Regulatory and legislative analysis 规章和立法分析? Scenario analysis 情景分析? Shell Directional Policy Matrix 壳牌方向政策矩阵? Strategy hypotheses and alliance analysis 战略假设和联盟分析? S-curve analysis S- 曲线分析? Sustainable growth rate analysis 可持续增长率分析? SWOT 分析? Technology forecasting 技术预测? Trend Analysis 趋势分析? War Games/Simulations 军事演****模拟? Win/loss analysis 赢/输分析 Systems Thinking Systems Thinking 系统思维系统思维 Analytical Technique Categories 1 Analytical Technique Categories 1 分析方法分类分析方法分类 1 1 1. Environmental – External 环境-外部? Macro-environmental 宏观环境? Micro-environmental 微观环境 2. Environmental – Internal 环境-内部? Financial 财务的? Non-Financial 非财务的 3. Strategic 战略性的 4. Operational 运营/运作性的 Key Key External External Environmental Analysis Techniques Environmental Analysis Techniques 关键外部环境分析方法关键外部环境分析方法? Macro- Environment 宏观-环境– Context: 环境? The big picture as a system 作为一个系统的全景– affects more than the industry 比产业的影响更大– Examples: 例如? PEST ? STEEP PEST Analysis PEST PEST Analysis PEST 分析分析?P olitical 政治的?E conomic 经济的?S ocial 社会的?T echnological 技术的? Advantages: Reasonable scope 优点:范围合理?