电大本科毕业论文——毕业论文范文 (7)；范文下载.doc

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绥化学院 2011 届本科毕业生论文
绥化学院本科毕业论文
海南热带蔬菜绿色营销管理
姓学专
名号业
樊微微 200750983 市场营销张战友(助教)
指导老师
绥化学院
I
绥化学院 2011 届本科毕业生论文
Suihua University Graduation Paper
Hainan tropical vegetables green marketing management
Student name Student number Major Supervising teacher
FanWeiwei 200750983 Marketing ZhangZhanyou
Suihua University
II
绥化学院 2011 届本科毕业生论文
摘
要
海南岛是我国惟一的热带省份,一年四季都能进行农业生产,热带高效农业是这
一气候背景下发展起来的优势产业。海南最大的优势和真正的王牌是生态环境,它的价值是巨大和难以估量的。从某种意义上说,农产品是一种与自然环境关系密切、依赖于自然环境的生物产品,具有实施绿色营销的现实必然性。海南自然环境保持良好、工业污染较少,具有开发绿色热带农产品的自然和现实条件。本文通过对海南热带农场品市场现状,和未来发展,绿色营销理论等问题的研究, 指出:绿色热带农产品营销与传统营销不同,具有绿色营销的特点。21 世纪是绿色食品产业迅速发展的时代,海南热带农产品的可持续发展必须顺应这一潮流,抓住机遇, 实施绿色营销。唯有如此,方能有效拓展海南热带农产品的市场营销空间,搞活流通, 提高海南热带农业的整体经济效益。关键词: 关键词:热带农产品;绿色营销;策略研究
II
绥化学院 2011 届本科毕业生论文
Abstract
Hainan island known as the "natural big greenhouse" reputation, is China's only tropical province, for all seasons agricultural production, tropical efficient agriculture is this climate background developed petitive industries. Hainan's biggest advantage and true ace is ecological environment
, the value of it is great and inestimable. In a sense, and agricultural products is a close relationship with the natural environment and dependent upon the natural environment of biological products, have realistic certainty to carry out green marketing. Hainan natural environment to maintain good, and industrial pollution less, have the natural tropical agricultural product develop green and realistic conditions. This article through to hainan tropical farm goods market situation, and future development, green marketing theory and other issues of research, points out: green tropical agricultural product marketing and traditional marketing different, with the characteristics of green marketing. The 21st century is the rapid development of green food industry, hainan tropical agricultural era of sustainable development, we must follow the trend and