BBC栅格的设计视觉规范.ppt

BBC栅格的设计视觉规范
GELStyleguideVersion02|October2019
00 Introduction
01 Philosophy
02 Foundations
03 Building Blocks
04 Pe introduce the unexpected but always
take our audiences with us.
05 Current
We curate a timeline of Britain; reflecting the
present as it happens and adding relevant
contextual links with the past.
06 Distinctive
We stand out by looking to tomorrow instead of
simply referencing the design trends of today. We
strike a balance between cookie-cutter design
and beautiful anarchy.
UX&D
7
GELStyleguideVersion02|October2019
01 Philosophy 10 Principles
07 Joined-up
All our services and platforms are one connected
whole which deliver experiences sensitive
to their context of use. We enable coherent
journeys both within and outside familiar paths.
We connect our audiences where there are
shared interests and experiences.
08 Local/Global
We need to speak to everyone but we recognise
the individual. Our message is scalable and
localisable.
09 Universal
Our messages are clear and are communicated
through simple, useful and intuitive interfaces.
Our services are inherently open and accessible.
10 Best
Last but not least, we put quality first…
UX&D
8
GELStyleguideVersion02|October2019
01 Philosophy Cultural Map
GEL is the glue that ties all BBC services
together. The BBC masterbrand will speak
directly to the audience on the homepage.
A rich brand experience will still be distinctly
‘BBC’ on Doctor Who.
Programmes
Channels
Genres
Sport, News, Weather
Homepage, Search, Help
UX&D
Satellite brands
9
GELStyleguideVersion02|October2019
at the…
News | TVHome iPlayer |
the
02 Foundations The Masthead
The global masthead includes the global
navigation links with additional links in a ‘more’
dropdown panel. BBC iD is positioned to the right
of the BBC blocks with the Search entry field