Data Mining Using SAS Enterprise Miner - A Case Study Approach (2nd Ed).pdf

Data Mining Using
SAS® Enterprise
Miner : A Case
Study Approach,
Second Edition
The correct bibliographic citation for this manual is as follows: SAS Institute Inc. 2003. Data Mining Using SAS®
Enterprise MinerTM: A Case Study Approach, Second Edition. Cary, NC: SAS Institute Inc.
Data Mining Using SAS® Enterprise MinerTM: A Case Study Approach, Second Edition
Copyright © 2003, SAS Institute Inc., Cary, NC, USA
ISBN 1-59047-395-7
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1st printing, April 2003
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Contents
Chapter 1 Introduction to SAS Enterprise Miner 1
Starting Enterprise Miner 1
Setting Up the Initial Project and Diagram 2
Identifying the ponents 3
Data Mining and SEMMA 4
Accessing SAS Data through SAS Libraries 16
Chapter 2 Predictive Modeling 19
Problem Formulation 20
Creating a Process Flow Diagram 21
Data Preparation and Investigation 34
Fitting paring Candidate Models 58
Generating an