必维申美对华投资问题研究毕业论文（设计）.doc

京华理工女费批B修陇
毕业论文
题 目 必维申美对华投资问题研究
英文题 目 The Research on the Bureau Veritas investment problem
学生姓名 徐 佳
学 号 1030750rd trend year by year. In 2013, Bureau Veritas Shenmei newly established enterprises, the amount of contracted foreign capital, the actual investment amount of foreign capital accounted for % of the total foreign investment attracted all over the same period, % and %. The characteristics of the investment will be dimensional Shenmei subject is Multi-National Corporation, complex technology, high level. Bureau Veritas Shenmei enterprises are very concerned about the sustainable development strategy, the transfer of production bases and the core technology at the same time, USA key investment areas along the southeast coast of China, mainly in economically developed areas, Jiangsu, Zhejiang and other national economic prosperity of the region is one of its investment provinces. Good operating conditions, indicated by the Research Institute of the Ministry of Commerce survey data, all Offshore Holding Company, investment in China is six years will dimensional Shenmei, profitable enterprises occupy 81%. Compared with other global profit margins, have dimension Shenmei income growth and the profit of enterprises in China are far higher than other places, by analyzing the present dimension will Shenmei investment in China, find out the existing problems in China will invest dimension Shen Mei, and put forward the corresponding countermeasures. 0彦改）
Key words： Dimensional SHENMEI; Investment in China; Multi-National Corporation
目录
摘要 I
ABSTRACT II
绪论 1
一、 必维申美有限公司简介 2
二、 必维申美对华投资现状分析 4
（一） 投资规模 4
（二） 投资行业 4
（三） 投资主体 4
（四） 投资地区 4
（五） 投资方式 4
三、 必维申美对华投资存在的问题及原因 5
（一） 必维申美对华投资战略不当 5
1、 必维申美对华投资缺乏长远战略 5
2、 必维申美对华投资规模较小 5
（二） ｛必维申美对华投资缺乏均衡性。有均衡性是正常的不算问题，换一个靠谱 的问题｝
1、 必维申美对华投资地域不均衡 5
2、 必维申美对华投资领域不均衡 5
（三） 必维申美对华投资不适应本土化要求 6
1、 必维申美对华投资企业管理本土化水平不高 6
2、 必维申美对华投资企业不重视员工技能培训 6
3、 必维申美对华投资企业不适应本土文化差异 6
4、 必维申美对华投资企业在与中国政府沟通不畅 7