FOTOGRAFIA DE BODA - Professional Marketing & Selling Techniques for Digital Wedding Photographers - Amherst Media.pdf

MARKETING&SELLINGTECHNIQUESJEFF HAWKINSANDKATHLEEN HAWKINSAmherst Media?PUBLISHER OF PHOTOGRAPHY BOOKSPROFESSIONALFOR DIGITAL WEDDINGPHOTOGRAPHERSSECOND EDITIONCopyright ? 2006 by Jeff and Kathleen rights by:Amherst Media?. Box 586Buffalo, . 14226Fax: 716-874-4508isher: Craig AlesseSenior Editor/Production Manager: Michelle PerkinsAssistant Editor: Barbara A. Lynch-JohntISBN: 1-58428-180-4Library of Congress Control Number: 2005926589Printed in 9 8 7 6 5 4 3 2 1 No part of this publication may be reproduced, stored, or transmitted in any form or by any means, electronic,mechanical, photocopied, recorded or otherwise, without prior written consent from the of Disclaimer: The information contained in this book is based on the author’s experience and author and publisher will not be held liable for the use or misuse of the information in this book is dedicated to our friends and family who have inspired us, to our bridal couples who have hiredus, to our employees who help us, and to our mentors who have helped educate us. A special thanks goesout to each and every one of you!SPECIAL THANKSWe would also like to take a moment to express our thanks and gratitude to the following -panies for their contributions to this book: Leah Sabelli; Dan Chuparkoff, software developer and websitedesigner; Christine Perry-Burke; Art Leather; Gross National Product; Rangefinder; Lifestyle Publi-cations, LLC; and all of our past bridal couples who are represented in this . SET A GOAL . . . . . . . . . . . . . . . . . . . . . . . . . . .5Defining Your Goal . . . . . . . . . . . . . . . . . . . . . . . . .5Commit 100 Percent to the Goal . . . . . . . . . . . .5State Your Goal in Writing . . . . . . . . . . . . . . . . .6Create a Business Timeline . . . . . . . . . . . . . . . . .6Do Not Be Afraid to Take Action . . . . . . . . . . . . . .7Tell Everyone You Know . . . . . . .