基础写作 经济文书.doc

该【基础写作 经济文书 】是由【朱老师】上传分享，文档一共【9】页，该文档可以免费在线阅读，需要了解更多关于【基础写作 经济文书 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
第二章经济文书
经济文书概述
〔一〕经济文书的含义与类别:
:指社会组织与个人以经济内容为核心构成的专业文书。
:包括经济报告、合同、广告、说明书等。
〔二〕经济文书的作用
,开展生产。
,调节供给。
,普及知识。
〔三〕经济文书的特点



〔四〕经济文书的写作要求

,实事求是

二,广告
广告一词源于拉丁语,本义为“我要大喊大叫〞,从而引起注意。
广告的含义与特点:
广告含义:利用媒介传播手段,以塑造形象、推销商品或劳务为目标的经济文书
广告的特点:〔1〕适度夸张〔2〕重复传播〔3〕创意致胜
广告传播的四个层次:〔1〕引起注意〔2〕影响感情〔3〕转变观念〔4〕激发行为
〔二〕广告的类型
:
〔1〕形象广告含义:以提高组织知名度、树立组织整体形象为目标的广告。
〔2〕形象广告内容:
①介绍组织根本情况:
名称、标志设计;业务范围和特色;历史传统……
例:南通市城市形象广告之一:地理定位
南通城市形象广告之二:历史定位
②宣传组织的价值观念
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
组织理念、社会责任,对公众的关心和敬意等。
③宣传组织活动的广告
庆典预告、产品获奖、招聘人才、文体活动等,使受众了解组织最新动态。
④消除组织不良影响。
因产品质量问题、工作失误导致信任危机时,向受众致歉,说明事实真相,挽回声誉。

〔1〕公益广告含义:公益广告指组织为社会公益活动提供效劳的广告传播。
〔2〕公益广告内容:
①公益性主题制作的广告。
②组织直接参与某项公益事业制作的广告。

含义:首倡某种观念和意见的广告。
例:“绿色出行,奔向奥运——少开一天车在行动〞
¡ª¡ª¡°燕雨盟盟¡±车友俱乐部

含义:以推销商品或劳务为主要目的的广告。
〔三〕广告方案的设计
:
〔1〕广告标题〔2〕广告正文〔3〕广告语〔4〕广告随〔附〕文
:
〔1〕广告类型定位要准确;
形象?公益?观念?响应?商务?
〔2〕广告主题〔语〕要明确;
〔3〕广告文案要表达媒体特点

〔1〕广告语要锤炼。
①简洁准确型
②恰切生动型
③一语双关型
④幽默幽默型
⑤化贬为褒型
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
⑥人本温馨型
⑦自我谦虚型
⑧适度夸张型
附:锤炼广告语应注意:
①不宜夸张过分
②不应涉嫌低俗
〔2〕文本创意要新颖
①虚拟情境
②激活想象
③巧用抱歉
④善意问候
⑤制造冲突
⑥借力打力
三,经济合同
〔一〕含义和分类
:合同是平等主体的自然人、法人、其他组织之间设立、变更、终止民事权利义务关系的协议。

〔1〕按合同形式划分:
①表格式合同
②条款合同
③表格条款综合式合同
〔2〕按业务性质划分:
保管合同
委托合同
赠与合同
买卖合同
技术合作合同
承揽合同
租借合同
〔二〕格式与结构:
:
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured

:
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
severalgroupnumber,thenwithb±a,=c,-2~3measurement,suchasproceedsofcvaluesareequalandequaltothedesignvalue,,b,andcvalueswhileonhorizontalverticalerrorsformeasurement,Generalinironanglecodebitatmeasurementlevelpointsgriderrors,specificmethodisfrombaselinetomethylverticalboxcenterlinedistancefora,,tobverticalboxdistanceforb,listcanmeasured
写作要领:
:依法制定,否那么不受法律保护。
:按规定撰写,不可随意。
:行文准确标准,没有歧义
:责、权、利清晰具体,不能遗露。
课后练****二选一〕:
一、请根据下述内容,两人一组,分别扮作买受人和出卖人,写一份条款式“买卖合同〞:
东港市土产杂品公司〔买受人〕向东安县宇光厨具有限公司〔出卖人〕订购白泥砂锅3万只,无包装,大、中、小规格各1万只,总金额43万元,单价大18元/只,中15元/只,小10元/只,议定于今起3个月内。分三批均衡交货,在供方所在地交货与验收,货款在第一批提货5天内交付50%,全部交货后再付50%。
二、两人一组,磋商写稿,为中国计量学院人文社科学院拟一份形象广告文案。