沟通与管理课件.ppt

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Part IV LeadingChapter10 Communication
LearningObjectives:
Afterstudyingthechapter,youshouldbeableto:

organizationgainacompetitiveadvantage.
,and
explaintheroleofperceptionincommunication.
,anddescribethe
informationrichnessofcommunicationmedia
availabletomanagers.
2
LearningObjectives(cont’d)

existingroupsandteams.

givenmanagersnewoptionsformanaging
communications.

thatmanagersneedassendersandreceivers
ofmessages.
3
ChapterOutline

TheImportanceofGoodCommunication
TheCommunicationProcess
TheDangersofIneffectiveCommunication
CommunicationMedia
*
CommunicationNetworksinGroupsandTeams
OrganizationalCommunicationNetworks
ExternalNetworks
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ChapterOutline(cont’d)

TheInternet
Intranets
Groupware
*
CommunicationSkillsforManagersasSenders
CommunicationSkillsforManagersasReceivers
UnderstandingLinguisticStyles
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*Communication
Thesharingofinformationbetweentwoormoreindividualsorgroupstoreachacommonunderstanding.

Increasedefficiencyinnewtechnologiesandskills
Improvedqualityofproductsandservices
Increasedresponsivenesstocustomers
Moreinnovationthroughcommunication
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(anindividualorgroup)whowantstoshareinformation.
Senders发送者mustdecidewhatinformationtoshareandputsthemessage讯息intosymbolsorlanguage(encoding编码).
Noise噪音:anythingharmingthecommunicationprocess.
9

10

.
Medium媒介:thepathwayoverwhichthemessageistransmitted(.,telephone,writtennote,email).
Receiver接收者:thepersongettingthemessage.
Thereceiverdecodes解码(interprets)themessage,allowingthereceivertounderstandthemessage.
Thisisacriticalpoint:failuretoproperlydecodethemessagecanleadtoamisunderstanding.
Feedback反馈byreceiverinformsthesenderthatthemessageisunderstoodorthatitmustbere-sent.
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无效沟通的危害性
:
Selectinganappropriatemediumforeachmessage—thereisnoone“best”medium.
Consideringinformationrichness信息充分性(theamountofinformationamediumcancarry).
Amediumwithhighrichnesscancarrymuchmoreinformationtoaidunderstanding.
Isthereaneedforapaperpath书面纪录orelectronictrail电子纪录toprovidedocumentationofthecommunication?
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