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Procedia Economics and Finance 11 ( 2014 ) 572 – 582
Symbiosis Institute of Management Studies Annual Research Conference (SIMSARC13)
Analysis of Technologically Interactive Education At Home - an
Exploratory Research on Consumer Behavior
Rajesh Tovinakerea, Semila Fernandesb *
aSenior Project Manager, Cibersites, Pune
bAssistant Professor, Symbiosis Institute of Business Management, Bangalore
Abstract
The Indian education system is highly regarded in the world. The fundamentals have been very strong in our
teaching system since Ancient Gurukul days. However education system is going through paradigm shift as we are
living in digital era. Students aged between 5 to 15 years are the second generation of IT revolution in India where
their parents are already either IT professionals or its end users. It is evident from the IT revolution that, there is a
need for teaching the students in a better and innovating way to enhance their skills and knowledge. Today in urban
cities, the schools are equipped with Smart systems to provide “touch and teach” learning system. The study aims at
analyzing consumer psychology in Bangalore in identifying the gap between today’s trend and earlier research on
Interactive Education and analysis of consumer behavior – attitude of parents towards interactive education
solutions at home through various media like TV, , Tablet PC etc. It is expected that the research e
would provide stepping stone for New age entrepreneurs and education service anizations to take this
research forward and deep dive further to assess probable market size and understand customer expectations.

Research highlights:
x To evaluate the consumer behavior attitude towards adapting technology.


* Corresponding author. Tel.: +0-000-000-0000 ; fax: +0-000-000-0000 .
E-mail address: semila.******@
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