活动主题制定思路.xlsx

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思考维度解释
人群/行业你的产品目标人群是谁?或者说这场活动用户对象是谁?分别从用户年龄、性别、职业、城市、收入、家庭情况、兴趣爱好、学历等维度来做人群信息细分。
服务/卖点每款产品的服务都应该有对应的目标用户使用故事——用户想要什么,为什么想要,期间遇到了什么问题,我们的服务给他提供什么帮助。卖点则是你众多服务中的最具差异化或者说最靓眼的一个,它可以是你活动主题的优先要体现的元素。
热点/名人蹭热点蹭名人是提升活动关注度的最简单粗暴的方法,在策划活动时可以思考,当下时间段里有哪些同时发生的热点可以蹭,或者有哪些名人是可以被引用话题里边去的。
痛点/共鸣一切牛逼的观点和文案都不是空穴来风,深刻洞察了用户的痛点,才能真正想出解决他们问题的方案,有共鸣的话题才能够让用户有所行动(阅读、购买、传播、收藏)
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