商务英语入门第九章-外教社修订版.pptx

高等学校英语拓展系列教程
主编:任书梅王璐
副主编:曹颖
外语教学与研究出版社
Chapter 9
电子商务
merce
Lecture Outline
What Is merce? 什么是电子商务?
Benefits of merce 电子商务的好处
Types of merce 电子商务的类型
Electronic Data Interchange (EDI) 电子数据交换
B2B merce 企业间的电子商务
B2C merce—Online Shopping
企业与消费者间的电子商务——网上购物
E-Learning 电子学****br/>Going Global with Marketing
利用因特网营销走向全球
Lead-in activities
Shopping online now seems to be very trendy because of its speediness and convenience. You can shop at home without going outside. In spite of this, there are still some people who may get online quite frequently, even everyday, but never shop online.
Lead-in activities
Have you ever bought anything through the ? If you have, why do you decide to shop online? If you have not, what are the reasons for you not trying to do so?
Lead-in activities
Possible reasons for not doing so
Additional Info
— Don’t trust websites & be afraid of being cheated.
— Be afraid of the qualities of the products.
— Be afraid that the good after-service can not be
provided.
— Be unfamiliar with or don’t know how to shop
online.
— There are no products online that I want.
— Payment and delivery procedures plicated
and insecure.
— The goods are not plentiful enough.
What Is merce?
— merce refers to doing business through
electronic media or the practice of buying and
selling products and services over the ,
utilizing technologies such as the Web, Electronic Data Interchange (EDI), email, electronic fund transfers and smart cards, without face-to-face meeting between the two parties of the transaction.
What Is merce?
— merce is expected to boom beyond
limits in the near future, and it will play a major role in the way that small, medium and panies conduct business either with their consumers or other businesses.
What Is merce?
What Is merce?
Additional Info
— The boundaries between “conventional” and “electronic” commerce will e increasingly blurred as more and more businesses move sections of their operations onto the .