网络广告战略的调整【外文翻译】.doc

毕业论文(设计)外文翻译题目: 网络广告策略运用研究一、外文原文(一)标题:advertisingstrategyalignment原文:(Porter,2001),eanimportantconsiderationwhenfashioningstrategy.,theweb,essiblebyanyonewhohasawebbrowser,,(al.,1998),,:(1)demandrisk;(2)innovationrisk;and(3)inefficiencyrisk(Child,1987).-1990s,emergedasanewtoolforreachingconsumers,anditnowprovidesavarietyoftechnologies(-mail),technologiesandmarketingobjectivescanbeinterlacedtoincreasetheeffectivenessofafirm’munications(al.,2000).Thus,advertisingstrategyisconcernedwiththecreation,placement,anddistributionofelectronicmessagesthatwillbereadby,andhaveaneffecton,,aswellasconsideringtraditionaladvertisingfactors(),technologies(),theadvertisermustconsiderwhichmediumtouse(-mail),andifthewebischosen,wheretoplacetheadonthepageformaximumimpact(Loiaconoetal.,2001).-partywebsiteswherethemarketisestimatedtobe$,aboutthreepercentoftotaladvertising(GreenandElgin,2001).However,pany’,municatingwith,andinfluencing,,eadominantchannelofinteraction(al.,1998).Thus,