HND大综合案例.docx

The Early Years
munications was established in 1971 as a wholly owned subsidiary of the post office, then a public corporation. pany was originally called UK and control passed from the Post Office to the then state owned British . At this time the head office for UK were relocated to Edinburgh. In 1984 the UK government sold a majority stake in British , and sold the whole of UK . A controlling share in UK was purchased by a consortium of London based venture capitalists, with the remaining shares being placed with the main banks and small investors. The new owners had seen the opportunities that were opening up as a result of the deregulation of munication markets. Deregulation involved the removal of many government rules and regulations and the encouragement petition in the market, a process that was to be enthusiastically adopted by many countries. Under British , UK had specialized in developing car phone technology. And prior to the sale had started to research and develop mobile phone work technologies pany with its new owners was well placed to take advantage of the rapidly changing and developing munications markets.
钻石通信​​成立于1971年,作为一家全资附属公司的邮局,然后一家公众公司。和控制从邮局传递到当时国有的英国电信。办公室迁往爱丁堡。在1984年,英国政府出售英国电信公司的多数股权,的。的购买由总部设在伦敦的风险投资家组成的财团,与主要银行和中小投资者,其余股份被放置。新的业主看到了商机,开放电信市场解除管制的结果。放松管制涉及去除许多政府规章和鼓励竞争的市场,是一个过程,要满腔热情地被许多国家采纳。根据英国电信,专业车载电话技术开发。在出售前已经开始研究和开发手机和网络技术公司与新业主很好地利用迅速变化和发展的电信市场。
British had allowed UK to operate under a number of names in different European countries, where they worked in partnership on small projects with the then mainly state owned munications firms. In 1985 the new owners decided to end this fragmented brand approach and at the same time decided that the name UK was no longer appropriate. They adopted a single name that could be used on the international stage, and rebranded the firm Diamond munications Plc.
的一些名字在不同的欧洲国家,在那里他们与主要国有电信公司曾在小型项目合作下运作。 1985年,新业主决定结束这种分散的品牌战略,不再适合。他们通过一个单一的,可用于在国际舞台上,并更名公司钻石电讯有限公司的名称。
The Dawn of